The Hamburg-based communications and strategy consultancy for financial communications and ESG Kirchhoff Consult, together with junicorn Consulting, has analysed the LinkedIn posts of DAX and MDAX companies on the results of the third quarter for the first time. Back in March 2024, the two consultancies published a study that focussed exclusively on the Q3 2023 LinkedIn posts of the 50 MDAX companies. As part of the current analysis, the posts of the company accounts were systematically analysed according to format, content and reactions. The aim of the study was to gain insights into the use of LinkedIn as a communication platform for investor relations and to derive best practices for effectively addressing the target groups.