AURUBIS Strategy video 2025

Strategy 2030

For a new corporate strategy to take effect, it needs to be communicated and embedded in the minds of everyone involved. In a short video, we translated our client Aurubis' new strategy into moving images - using a strong visual language and a narrative structure that conveys the core message clearly and concisely.

Client
Aurubis

Project
Strategy video

Category
Film

Services
Conception
Text
Consultation and project management
Editing
Production
Motion and sound design
Color grading
3D
Versioning & language adaptions

Structured planning - leveraging potential with precision

Based on the developed concept, we created a clear narrative structure that structures the film into distinct chapters. From the available material, we carefully selected visuals that add depth - for example to make key turning points tangible on a visual level. This resulted in a coherent narrative thread that intuitively guides the viewer through the film, rather than merely conveying information.

Engage & inspire

In addition to live-action footage, we also delivered the full motion design. The use of 3D in particular quite literally brings content to life. Complex topics become tangible and gain an emotional dynamic.

Design Support

Even before the actual film production, we supported the design process both strategically and conceptually - from initial consulting and concept development to creating the Strategy 2030 graphic and refining the key visual. This early-stage work in both content and design established a consistent visual foundation and enabled a coherent continuation in the film.

Clear communication

The visual concept does not end with the closing credits. The design was seamlessly extended to the company website, allowing both channels to come together in a cohesive overall presence that anchors the strategic message in a lasting way.