Ottobock Annual Report 2025

2025 ANNUAL REPORT

With its 2025 Annual Report, Ottobock has opened a new chapter in its corporate history—and we played a key role in supporting this step in terms of concept, design, and process.

Client
Ottobock SE & Co. KGaA

Project
2025 Annual Report

Category
Reporting

Services
Content and Graphic Design
Consulting and Project Management
Support and Implementation in Lucanet's DMS System
Design and Layout
Interactive PDF

HOW BRAND, CAPITAL MARKET, AND STRUCTURE COME TOGETHER

As the first report following the IPO, it had to achieve far more than traditional financial communication: It was intended to convey Ottobock’s capital market viability, governance, and equity story just as convincingly as its emotional brand world. To this end, we completely redesigned the structure and layout, provided consulting services and operational support for the SmartNotes disclosure management system, and—in collaboration with the brand team—consistently translated the brand into the medium of the annual report. Working closely with Ottobock, we created a solution that clearly structures the complex content and delivers a visually compelling presentation. The result is an annual report that combines information, brand management, and strategic positioning into a consistent overall presentation within an interactive PDF.

EVOKING EMOTION

The visual language brings Ottobock’s mission to life: people in motion, real-life usage scenarios, and powerful hero motifs combine emotional connection with technological excellence. In this way, “Freedom of Movement” is consistently conveyed visually throughout the report.

FOCUSED VISUAL LANGUAGE

Clear key metrics modules, charts, equity story elements, and governance graphics structure the report and make complex content easy to grasp. The visual design provides clarity and reinforces the capital markets narrative of the first annual report following the IPO.