Vorwerk Annual Report 2024

Vorwerk Annual Report

In the 2024 financial year, Vorwerk impressively demonstrated how its community of customers, consultants and partners can be a real source of inspiration. Under the motto ‘Inspired by you!’, the new annual report focuses on the people who inspire and drive Vorwerk every day, highlighting the power of a global community and weaving their stories into the narrative of the report. A scrollytelling-based design effectively showcases these stories and invites readers to discover them.

Client
Vorwerk

Project
Annual Report

Category
Reporting, Digital, Design

Services
Project management
Design and layout
Content and design concept, print and online
Copywriting and editorial support
UX/UI, Programming, technical implementation, maintenance and hosting
Motion design
Social media adaptation

Take a closer look

Inspired by you!

The motto of the annual report is already reflected on the home page: an animated header shows the diverse and colourful community that shapes Vorwerk and inspires it every day. Supported by vibrant colours and clear design language, the result is a visual experience that conveys authenticity and closeness. The dynamic scrollytelling on the home page invites readers to immerse themselves step by step in the stories of the community – and to be inspired themselves.

Community that writes history

Whether in the everyday activities of Kobold and Thermomix®, in personal exchanges in direct sales, in ideas from engineering or in essays on inspiration as a phenomenon – it is people who bring Vorwerk to life everywhere. Their stories show how inspiration permeates the company in all areas: as a driver of innovation, as a driving force for sales and community, and as an attitude that shapes Vorwerk in every detail. This is supported by intuitive, clear user guidance and a responsive design that creates an optimal user experience on all devices and makes the stories easily accessible to every reader.

Right to the heart – Passion, innovation and enthusiasm

The fabulous world of goblins brings Vorwerk products to life in a playful way: illustrations and an interactive vacuum cleaner conversation bring the goblins to life through gamification. Inspiration also comes from nature: characteristics of natural role models such as the tiger's tongue are incorporated into the development of products such as the Thermomix® Peeler. Similarly, the move to the new office space on the Wupper river shows how ‘New Work’ brings creativity, collaboration and innovation to life. And a look at direct sales makes it clear how shared passion connects people beyond their jobs.

A new star in the Vorwerk sky

The launch of the new Thermomix® TM7 sparked waves of enthusiasm – so much so that the TM7 even got its own tour bus. The story is brought to life through animations and scrollytelling, drawing readers directly into the experience with the same energy that the Thermomix® TM7 has sparked in customers, consultants and fans.

An experience on all levels

The digital-first approach of the annual report has been coherently transferred to the printed version. Metallic finishes and varnishes on the cover, combined with a colourful, clear layout, make the PDF a tactile and visual experience. The design draws readers in immediately, arousing curiosity and inviting them to discover every page – a digital experience meets inspiring print design.