Vorwerk
We create unique connections.
Vorwerk Annual Report 2025
HTML, PDF, print: The 2025 Annual Report brings Vorwerk’s development to life through a clear and modern overall presentation. We managed the project holistically, from the initial concept and design through editorial work, digital implementation and production of the printed report. In doing so, we combine structured and accessible information presentation with a distinctive visual world, illustrative graphics and motion content. The result is a consistent brand experience across online, mobile and print.
Client
Vorwerk
Project
Annual Report 2025
Category
Reporting, Design, Digital, Film
Services
Project management
Design and layout
Content and design concept, print and online
Copywriting and editorial support
UX/UI, programming, technical implementation, maintenance and hosting
Motion design
Social media adaption
Video and motion consulting and production
Take a closer look
Annual report 2025

Content in Motion
The videos add a dynamic, emotional dimension to the annual report. From the initial concept and the development of the visual concept to the final edit, we provided comprehensive support for the video content and implemented it together. Motion design, editing, and animation ensure that key content is quickly understood and that the digital version of the report develops its own momentum. The videos are designed to integrate seamlessly into the website and can also be adapted for other communication channels.


A visual world with its own voice
The careful selection of images and editorial development convey the topics vividly and in line with the brand. From concept development and copywriting to project management and visual execution, we have woven all the content into a cohesive overall experience.

When ideas take shape
Illustrations and custom-designed elements give the annual report its own distinctive visual language. The report’s illustrations add an eye-catching accent and make the content accessible and engaging. This creates a lively interplay between information and visual surprises.
A cross-media project
The 2025 Annual Report integrates the website, mobile experience, print, video, and social media into a cohesive communication strategy. We supported Vorwerk throughout the entire process—from consulting and concept development through design, editorial work, and UX/UI to programming, technical implementation, content entry, and hosting. Support for the printed version of the report was also part of the project. Together, these elements come together seamlessly to transform the annual report into a clear, visually distinctive, and cross-media brand experience.
Say Hello.

Dr. Kai Roeske
Partner, Head of Reporting/Publishing
kai.roeske@kirchhoff.de
+49 40 609 186 67

Tim Faulwetter
Design Director UX/UI, Concept
tim.faulwetter@kirchhoff.de
+49 40 609 186 43

Gina Andabaka
Consultant
gina.andabaka@kirchhoff.de
+49 40 609 186 41

Dennis Pollack
Design Director UX/UI, Gen AI
dennis.pollack@kirchhoff.de

Sophia Schaller
Junior Art Director
sophia.schaller@kirchhoff.de

Alina Bartz
Art Director Online
alina.bartz@kirchhoff.de
+49 40 609 186 78

Sören Franck
Motion Designer/Video Editor
soeren.franck@kirchhoff.de

Andreas Rimmelspacher
Senior Operator
andreas.rimmelspacher@kirchhoff.de
+49 40 609 186 56



