Deutsche Telekom
Award-worthy reporting.
ANNUAL REPORTS
A project with ambition: Together with Deutsche Telekom, we have created great annual reports in recent years. Deutsche Telekom was always concerned with communicating its ideas about the digital future. With success: The annual reports have received several awards for their communicative performance.
Client
Deutsche Telekom AG
Project
Annual Reports
Category
Reporting, Digital, Copywriting, Film
Services
Concept and Design
Further Development Typography
Content Consulting
Copywriting
Online Report
Videos
AR App
Production
For our first annual report for Deutsche Telekom in 2013, we did a lot of new things. For example, we added characters such as small caps and tabular figures to the house writing to make the text as readable as possible. Also the cover of the print report was dotted with a laser to create a special visual effect.
MANY FORMATS, ONE MESSAGE
If you talk about the digital future, you also have to tell it digitally. For example, on the landing page for the annual report, in several videos, in editorial articles with animated graphics – or also via an augmented reality app, which we used to make the Deutsche Telekom Board Members talk in the print version of the annual report.
Say Hello.
Dr. Kai Roeske
Partner, Head of Reporting/Publishing
kai.roeske@kirchhoff.de
+49 40 609 186 67
Kerstin Walther-Fellinghauer
Creative Director
kerstin.walther@kirchhoff.de
+49 40 609 186 38