Clariant
A strong series of reports
Integrated Reporting Hub
The specialty chemical company Clariant is committed to integrated reporting for years: a set of five reports provides various access points to the company's information, allowing different stakeholder groups to get a comprehensive picture of Clariant.
Client
Clariant AG
Project
Integrated Reporting Hub 2021
Category
Reporting, Digital, Design, Film
Services
Concept development
Consulting
Project management
Copywriting
Design und layout
Motion design
Social media campaign
Together with Clariant, we restructured and optimized the report series. The results: the "Business Report" and the "Review on Performance, People, Planet" were completely redesigned, avoiding content redundancies between the reports. We integrated the new purpose "Greater chemistry – between people and planet" and the new corporate design into the reporting and optimized the user experience on the website.
The minimalist design provides clarity and readability, meeting the highest aesthetic standards. The reduced and clear interface guides the user through the report and is central to a successful user experience.
Information about the business year is creatively linked to the strategic idea of "Greater chemistry - between people and planet", for example, by integrating featured stories from the Clariant corporate world.
To increase visibility, we supported the digital publication of the integrated report with a social media campaign: short video clips illustrate the key figures and statements for the business year 2021.
Say Hello.
Dr. Kai Roeske
Partner, Head of Reporting/Publishing
kai.roeske@kirchhoff.de
+49 40 609 186 67
Kerstin Walther-Fellinghauer
Executive Creative Director
kerstin.walther@kirchhoff.de
+49 40 609 186 38