Aurubis
Closing the loop
Launch films
To mark the commissioning of the innovative ASPA and BOB plants, we developed two films for Aurubis that convey technical complexity in a clear and visually striking way. From concept and storytelling to cinematic implementation, we show how modern metal recovery works – with clear dramaturgy, powerful imagery, and a language that reaches both experts and the general public alike. This way, industrial communication becomes a true experience.
Client
Aurubis AG
Project
Launch films ASPA & BOB
Category
Film
Services
Concept
Text, storyboard
Consulting and project management
Shooting schedule and implementation
Direction
Editing
Production
Motion and sound design
3D animation
Color grading
FROM STORYBOARD TO VIDEO
The challenge? Presenting two groundbreaking plants with similar functionalities without falling into repetition. We succeeded by using fresh perspectives that highlight the strengths of both systems.
Simplifying complex processes
For BOB, we visualized complex processes in appealing 3D animations, working closely with Aurubis. The result is a clear impression of the role the plant plays in the recycling process.
STRONG COMMUNICATION ACROSS ALL CHANNELS
The videos were adapted into various formats and subtitled in two languages. Communication on the website and social media – eye-catching and ready for use everywhere.
Say Hello.
Thorbjörn Stäcker
Executive Director
thorbjoern.staecker@kirchhoff.de
+49 40 609 186 42
Henrik von der Lieth
Senior Motion Designer
henrik.lieth@kirchhoff.de
+49 40 609 186 13
Nina Monschein
Consultant
nina.monschein@kirchhoff.de
+49 40 609 186 90