Aurubis
Our refined network
Annual report and magazine
Our refined network. Our client Aurubis operates a unique and efficient smelter network. This network is the focus of the magazine that we created to accompany the 2022/2023 annual report - as a print version and digital magazine.
Client
Aurubis AG
Project
Annual Report and Magazine 2022/2023 (print/online), incl. reporting video
Category
Reporting, publishing, digital, design, film
Services
Conceptualization for content and design
Copywriting
Consulting and project management
Design and layout
Supervision of photo shoots
Consulting with production, processing and refinementg
UX/UI, programming, technical implementation and maintenance
Hosting
Magazines
Consulting moving images
Motion design
A report that does everything
Again the Aurubis report convinces with exciting, relevant content and a modern design. It is a perfect combination of well-prepared texts, impressive images, moving images in the form of videos, animations and effects. Every element makes the difference.
In Focus
The visual centerpiece of the magazine: a diagram of the claim “Our refined network”. The diagram is also the key visual for the entire report and ensures dynamism and vibrancy. It can be found in large format on the lead pages of the individual chapters – each time with a different section in focus. This gives each chapter its own visuality. And, of course, the chart is available online in animated form so that users can explore it at their own pace.
![[Translate to English:] Foto: KC Aurubis Geschäftsbericht 2022-23 Übersicht](/fileadmin/_processed_/b/2/csm_%401920-KC-Aurubis-Annual-Report-2022-23-1_dde3740bc1.webp)
The accompanying magazine also functions as a stand-alone publication and is an important tool for events and other touchpoints with customers, applicants, business partners and interested parties. The print version is therefore printed in a larger print run than the annual report.
![[Translate to English:] Foto: KC Aurubis Geschäftsbericht 2022-23 Magazin Online und Print](/fileadmin/_processed_/8/5/csm_%401920-KC-Aurubis-Annual-Report-2022-23_2d3dec15a0.webp)
Video of the financial year
And there's more to see: The reporting video has proven its worth as a supplementary financial communication tool and has now become a permanent companion to the report. In 150 seconds, the highlights of Aurubis' past fiscal year are summarised in a compact and vivid way. The video begins with a statement from the CEO explaining the figures and business development. Have a look!
Say Hello.
Stefanie Wulf
Partner, Head of Reporting/Publishing
stefanie.wulf@kirchhoff.de
+49 40 609 186 11
Thorbjörn Stäcker
Executive Director
thorbjoern.staecker@kirchhoff.de
+49 40 609 186 42
Flavia-Oana Petrisor
Senior Consultant
flavia.petrisor@kirchhoff.de
+49 40 609 186 20