Scout24

REPORTING HUB

Two reports – one platform. Scout24 has implemented the annual report and the sustainability report 2019 with us. Both publications are available on a common landing page. And it has a lot going for it: Editorial articles, videos of the management board, animated graphics and key figures make you want to get to know the group and its activities in the reporting year better.

Client
Scout24 AG

Project
Reporting Hub

Category
Reporting, ESG/Sustainability, Digital, Film

Services
Reporting
Website
Social Media
Film
Copywriting

Video: Scout24: Scene from the 2019 Annual Report film

INTEGRATED THINKING AT SCOUT24

The annual report and the sustainability report were published at the same time. And the stories on the landing page also show the connection between business and sustainability.

Photo: Scout24: Element from the annual report "Count"

A LITTLE BIT OF EXCITEMENT IS NECESSARY

The contents of the landing page were successively activated. Only with the publication of the annual and sustainability report all the content was available. The highlight: The new articles on the landing page were teased individually on social media – we delivered the partly animated graphics to the Scout24 editorial team according to a coordinated editorial plan.

“Scout24’s new brand identity came into its own in our reporting projects with Kirchhoff Consult. Kirchhoff quickly internalised our ’Tone of Voice’ and delivered great copy for the reports and microsite.”

— THERESA KROHN, TEAMLEAD CORPORATE COMMUNICATIONS & SUSTAINABILITY, SCOUT24