Hamburg Commercial Bank (HCOB)
Braver.
EMPLOYER BRANDING FILMS
If you want to win over the best minds in the “war for talents”, you have to be able to clearly state what makes an employer brand special. In its external and internal campaign, Hamburg Commercial Bank relies on authentic ambassadors: Its own employees.
Client
Hamburg Commercial Bank AG
Project
Employer Branding Film 2019/2020
Category
Digital, Design, Film
Services
Content Marketing Strategy
Copywriting
Consulting and Project Management
Storyboard, Design and Layout
Directing and Implementation
Consulting
Editing, Visual Effects and Colour Correction
In the new employer brand campaign, a total of six faces of the bank have their say – from young professionals to experienced professionals and market experts. Their statements, such as “Work is not a question of routine, but of diversity” or “Performance is not a question of actionism, but of results”, show the diversity as well as the professional and industry expertise of Hamburg Commercial Bank as an employer and trusted bank.
GO FORWARD COURAGEOUSLY WITHOUT BECOMING OVERCONFIDENT
Self-confident: That means courageous in decisions, but also sincere and authentic. The imagery from the city shooting in Hamburg additionally underlines the brand identity – and represents the Hamburger Bank just as genuinely as the employees in the clips.
Say Hello.
Stefanie Wulf
Partner, Head of Reporting/Publishing
stefanie.wulf@kirchhoff.de
+49 40 609 186 11
Thorbjörn Stäcker
Director
thorbjoern.staecker@kirchhoff.de
+49 40 609 186 42