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Hamburg Commercial Bank (HCOB)

Braver.

EMPLOYER BRANDING FILMS

If you want to win over the best minds in the “war for talents”, you have to be able to clearly state what makes an employer brand special. In its external and internal campaign, Hamburg Commercial Bank relies on authentic ambassadors: Its own employees.

Client
Hamburg Commercial Bank AG

Project
Employer Branding Film 2019/2020

Category
Digital, Design, Film

Services
Content Marketing Strategy
Copywriting
Consulting and Project Management
Storyboard, Design and Layout
Directing and Implementation
Consulting
Editing, Visual Effects and Colour Correction

Film: HCOB: Recruitment film

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In the new employer brand campaign, a total of six faces of the bank have their say – from young professionals to experienced professionals and market experts. Their statements, such as “Work is not a question of routine, but of diversity” or “Performance is not a question of actionism, but of results”, show the diversity as well as the professional and industry expertise of Hamburg Commercial Bank as an employer and trusted bank.

Photo: HCOB: Social Media Insight
Photo: HCOB: Woman riding a bicycle over a bridge in Hamburg, Germany, looking around.

GO FORWARD COURAGEOUSLY WITHOUT BECOMING OVERCONFIDENT

Self-confident: That means courageous in decisions, but also sincere and authentic. The imagery from the city shooting in Hamburg additionally underlines the brand identity – and represents the Hamburger Bank just as genuinely as the employees in the clips.

Photo: HCOB: Man looking into an empty tunnel

  

Photo: HCOB: 3 men talking sitting, in the background the TV is on

  

Photo: HCOB: A bird lands on a fence
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Say Hello.

Kirchhoff: Mitarbeiterin: Stefanie Wulf
Stefanie Wulf

Partner, Head of Reporting/Publishing
stefanie.wulf@kirchhoff.de
+49 40 609 186 11

Kirchhoff: Mitarbeiter: Thorbjörn Stäcker
Thorbjörn Stäcker

Executive Director
thorbjoern.staecker@kirchhoff.de
+49 40 609 186 42

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