Gebr. Heinemann
Turning travel time into valuable time
Annual Business & Sustainability Report 2024
Some shopping before your flight? Then the duty-free shop should be attractive, clearly laid out and user-friendly. Attractive, clearly structured, and user-friendly – this is also how the Annual Business & Sustainability Report 2024 from Gebr. Heinemann presents itself. The report provides an overview of the highlights of the financial year as well as the targets and key figures achieved in the field of sustainability.
Client
Gebr. Heinemann SE & Co. KG
Project
Annual Business & Sustainability Report 2024
Category
Reporting, Digital, Design
Services
Conception
Consulting
Project management
Design and layout
More user friendliness
The landing page of the hybrid report is designed to be particularly user-friendly. The report invites visitors to engage with the company's ideas and successes and presents them via detailed stories or the integration of PDF chapters from the printed annual report. The responsive layout ensures optimal display on all devices, while the integration of interactive elements enhances the reading experience and makes the content easy to understand.


Clear structure
By carefully planning and structuring the content, the report has a simple website navigation. Our responsive design offers an optimised user experience on all devices.

A customised "accordion element" enables greater clarity in the presentation of all report sections. Users can expand or collapse each section for quick access to desired contents and navigate directly to areas of interest.
Moving images bring companies to life
To do justice to Gebr. Heinemann's strong brand image, we paid particular attention to design and moving images. Multimedia elements such as images, videos and animated infographics bring the company's highlight stories to life. The latter were used specifically to present financial information in a visually appealing and interactive way - making complex content more interesting and easier to access for users. The visual worlds reflect the identity of Gebr. Heinemann.
Say Hello.

Jens Hecht
Managing Partner
jens.hecht@kirchhoff.de
+49 40 609 186 82

Annika Kunkic
Senior Consultant
annika.kunkic@kirchhoff.de
+49 40 609 186 79

Michael Huynh
Senior Art Director Online
michael.huynh@kirchhoff.de
+49 40 609 186 64

Alina Bartz
Art Director Online
alina.bartz@kirchhoff.de
+49 40 609 186 78