Trainee Stories.

STORYTELLING À LA INSTAGRAM

Qualified applicants for apprenticeships are as hard to find as toilet paper in a Corona lockdown. So in order for the medical technology company Aesculap to continue to attract the best candidates, we have developed recruiting films with an Instagram story look. They present old familiar apprenticeship professions in a new light. It was well received: Over X likes on Instagram. And at trainee fairs, the videos on upright screens also attract a lot of attention.