
PORSCHE
MILESTONES
Annual and Sustainability Report
75 years of Porsche – a good reason for the sports car manufacturer to celebrate milestones in its history in the 2023 Integrated Company Report. Based on an ESRS-oriented materiality analysis, a report has been created that combines the magazine, annual report and sustainability report at the highest level. With a high-quality design, strong emotions and a clear view of the future.
Client
Porsche AG
Project
Annual and Sustainability Report
with magazine
Category
Reporting, Publishing, Design
Services
Content-related advice on the application of frameworks
Advice on the data collection process
Content and graphic design
Copywriting and editorial support
Production
Consulting and project management
Design, layout and image editing
Production: print copy, photo shoots and video shooting
Motion design
Downloadlink
Annual and Sustainability Report 2023

Objective of the project: a report that celebrates the anniversary year and reflects Porsche's luxury positioning – across all channels and media in print and online.
Vision and perfection: On the cover of the PDF report, the Mission X model - presented in the anniversary year – stands for Porsche's future plans. The print publication, on the other hand, proves that the appeal of haptic, high-quality paper is not diminishing, even in the digital age.



Innovation at the pulse of time
Authentic stories, surprising perspectives and unusual insights – this is what the magazine of the annual and sustainability report offers. Each story is characterized by an individual concept idea – and by a design that brings the story to life in the best possible way. In the print version, high-quality finishes underline this claim – for example, a hologram foil depicts the charging process of a vehicle.

Exclusivity with a luxury touch
Small checks connected by diagonal stripes – the iconic Pepita pattern from the 1960s has long enjoyed cult status. It adorns the hardcover in a high-quality, luxurious way.
The anniversary colors red and blue run through the entire report – right down to the bookmarks. The color gold is used specifically to emphasize special highlights and support the content.

Gaining insights
Porsche's requirements and ESG frameworks such as GRI, ESRS, SASB and TCFD formed the basis for qualitative data queries. Our consulting included the entire data collection process, the application of frameworks as well as the creation of texts and visualizations that meet the audit and rating requirements.
Striking graphics of the most important KPIs and selective gold accents support the report, emphasize the most important highlights and improve readability and information content.


Dynamically digital
The online report transfers the layouts to the web in a media-compatible way: product highlights are presented in dynamic film sequences; graphics and images are brought to life with appealing animations.

Interactive experience
Intelligent user guidance, the integration of moving images and interactive elements ensure a contemporary user experience and emphasize the advantages of digital communication.
Say Hello.

Vincent Furnari
Managing Partner
vincent.furnari@kirchhoff.de
+49 40 609 186 58

Stefanie Wulf
Partner, Head of Reporting/Publishing
stefanie.wulf@kirchhoff.de
+49 40 609 186 11

Kerstin Walther-Fellinghauer
Executive Creative Director
kerstin.walther@kirchhoff.de
+49 40 609 186 38

Sabrina Bohnacker
Senior Consultant
sabrina.bohnacker@kirchhoff.de
+49 40 609 186 14

Julian von Pressentin
Director ESG/Sustainability
julian.von.pressentin@kirchhoff.de
+49 40 609 186 45

Magnus Richter
Senior Art Director
magnus.richter@kirchhoff.de
+49 40 609 186 37

Johannes Schleede
Senior Art Director
johannes.schleede@kirchhoff.de
+49 40 609 186 46