Skip to main content
Photo: Porsche Annual and Sustainability Report 2023: Cover

PORSCHE

MILESTONES

Annual and Sustainability Report

75 years of Porsche – a good reason for the sports car manufacturer to celebrate milestones in its history in the 2023 Integrated Company Report. Based on an ESRS-oriented materiality analysis, a report has been created that combines the magazine, annual report and sustainability report at the highest level. With a high-quality design, strong emotions and a clear view of the future.

Client 
Porsche AG

Project 
Annual and Sustainability Report
with magazine

Category
Reporting, Publishing, Design

Services
Content-related advice on the application of frameworks
Advice on the data collection process
Content and graphic design
Copywriting and editorial support
Production
Consulting and project management
Design, layout and image editing
Production: print copy, photo shoots and video shooting
Motion design

Downloadlink
Annual and Sustainability Report 2023

Objective of the project: a report that celebrates the anniversary year and reflects Porsche's luxury positioning – across all channels and media in print and online.

 

Vision and perfection: On the cover of the PDF report, the Mission X model - presented in the anniversary year – stands for Porsche's future plans. The print publication, on the other hand, proves that the appeal of haptic, high-quality paper is not diminishing, even in the digital age.

Photo: Ipad and book with the new Porsche Annual and Sustainability Report

Innovation at the pulse of time



Authentic stories, surprising perspectives and unusual insights – this is what the magazine of the annual and sustainability report offers. Each story is characterized by an individual concept idea – and by a design that brings the story to life in the best possible way. In the print version, high-quality finishes underline this claim – for example, a hologram foil depicts the charging process of a vehicle.

Exclusivity with a luxury touch


Small checks connected by diagonal stripes – the iconic Pepita pattern from the 1960s has long enjoyed cult status. It adorns the hardcover in a high-quality, luxurious way.

The anniversary colors red and blue run through the entire report – right down to the bookmarks. The color gold is used specifically to emphasize special highlights and support the content.

Gaining insights



Porsche's requirements and ESG frameworks such as GRI, ESRS, SASB and TCFD formed the basis for qualitative data queries. Our consulting included the entire data collection process, the application of frameworks as well as the creation of texts and visualizations that meet the audit and rating requirements.

 

Striking graphics of the most important KPIs and selective gold accents support the report, emphasize the most important highlights and improve readability and information content.

Dynamically digital


The online report transfers the layouts to the web in a media-compatible way: product highlights are presented in dynamic film sequences; graphics and images are brought to life with appealing animations.

Interactive experience


Intelligent user guidance, the integration of moving images and interactive elements ensure a contemporary user experience and emphasize the advantages of digital communication.

Say Hello.

Foto: Vincent Furnari
Vincent Furnari

Managing Partner
vincent.furnari@kirchhoff.de
+49 40 609 186 58

Kirchhoff: Employee: Stefanie Wulf
Stefanie Wulf

Partner, Head of Reporting/Publishing
stefanie.wulf@kirchhoff.de
+49 40 609 186 11

Foto: Kerstin Walther-Fellinghauer
Kerstin Walther-Fellinghauer

Executive Creative Director
kerstin.walther@kirchhoff.de
+49 40 609 186 38

Sabrina Bohnacker

Senior Consultant
sabrina.bohnacker@kirchhoff.de
+49 40 609 186 14

Employee: Kirchhoff: Julian von Pressentin
Julian von Pressentin

Director ESG/Sustainability
julian.von.pressentin@kirchhoff.de
+49 40 609 186 45

Foto: Magnus Richter
Magnus Richter

Senior Art Director
magnus.richter@kirchhoff.de
+49 40 609 186 37

Photo: Johannes Schleede
Johannes Schleede

Senior Art Director
johannes.schleede@kirchhoff.de
+49 40 609 186 46