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PORSCHE

MOMENTUM

Annual and Sustainability Report

A comprehensive report that serves all stakeholder groups. Magazine, annual and sustainability report - all in one publication. And because it is a product from Porsche, it is not only the inner values that fascinate - but also the high aesthetic level that makes people so enthusiastic about the brand and its sports cars.

Client
Porsche AG

Project
Annual and Sustainability Report
with magazine

Category
Reporting, Publishing, Design

Services
Content and graphic conception
Text creation and editorial support
Consulting and project management
Design, layout and picture editing
Production

Downloadlink
Annual and Sustainability Report 2022

MULTI-AWARD WINNING

The Porsche report entitled MOMENTUM is winner of the German Design Award 2024 in the categories "Excellent Communications Design" and "Editorial", as well as winner of the SABRE Award in the category "Capital Market Communications" and the iF Design Award in the "Communication Design/Publications" category.
 

The report has also already been recognised as the best annual report and best sustainability report 2022 among the top 100 reports worldwide at the LACP Vision Awards 2022.

Photo: Porsche Annual and Sustainability Report 2022: Close-up of several photographs in the report.

Giving Insights

The magazine articles tell authentic stories, take surprising perspectives and provide unusual insights.

All of this is realised with a special demand on the design. Each story follows a clear concept idea and captivates with its individual design, in which the Porsche vision is expressed time and again.

Something very Special: The first Report after the IPO

With the IPO in September 2022, Porsche has made its way back onto the trading floor. And in reporting, it accelerated from 0 to 100 in record time: The first annual and sustainability report of the listed company is the opposite of a mandatory publication.
 

In terms of content and design, a report has been created that does justice to the high standards of the Porsche brand. And which also inspires emotionally with an elaborate magazine.

  • Photo: Porsche Magazine 2022: Double page with the title "Dynamic Double"
  • Photo: Porsche Magazine 2022: Double page on the topic "Full of energy"
  • Photo: Porsche Magazine 2022: Double page with the title "Masterpiece"
  • Photo: Porsche Magazine 2022: Double page  with the title "One icon. Two extremes."
  • Photo: Porsche Magazine 2022: Double page with the title "Dream start"
  • Photo: Porsche Magazine 2022: Double page  on the subject of "Dream start"
Photo: Porsche Annual and Sustainability Report 2022: Front and back cover of the report

Stylish and Noble



When it comes to printing, Porsche relies on high-quality material and the greatest possible sustainability. Details such as the WKN and the coat of arms are discreetly and stylishly refined. The interactive PDF is optimised for use on screen.

Photo: Online presence and accessed PDF of the Porsche Annual and Sustainability Report 2022

Say Hello.

Sabrina Bohnacker

Senior Consultant
sabrina.bohnacker@kirchhoff.de
+49 40 609 186 14

Foto: Magnus Richter
Magnus Richter

Senior Art Director
magnus.richter@kirchhoff.de
+49 40 609 186 37

Foto: Kerstin Walther-Fellinghauer
Kerstin Walther-Fellinghauer

Creative Director
kerstin.walther@kirchhoff.de
+49 40 609 186 38

Foto: Vincent Furnari
Vincent Furnari

Managing Partner
vincent.furnari@kirchhoff.de
+49 40 609 186 58