Monomax Product Video

Product video

Monomax – an ultra-long-lasting, tear-resistant, and reliable suture material. We had the opportunity to present this product for our client Aesculap in an appealing product film as well as informative social media clips. This included on-site filming and 3D animations developed by us to illustrate the properties of the material – with the aim of making even more doctors aware of this innovative solution.

Client
Aesculap AG

Project
Product Video

Category
Film
Social Media

Services
Concept  
Text  
Consulting and project management  
Shooting schedule and support  
Direction
Editing  
Production
Motion and sound design
3D animation
Color grading
Content management

As reliable as you. As durable as you. As flexible as you. As unique as you.

With this slogan, we directly link the suture material to the characteristics of the doctors who use it. The video brings the material to life—with expert statements, relevant facts, and a clear demonstration of its use.

Expert interviews

In the product video, we let two doctors describe their impressions—how the product significantly improves the operation and healing process while reducing complications.

Design development

During the development process, pre-visualizations were created in various 3D programs to ensure that the final rendering would precisely match the customer's requirements and that coordination could be carried out efficiently. The look was developed directly in the 3D software. Wireframe animations were deliberately used for initial coordination and videos, as they offer a quick and resource-saving way to check timing, camera work, and motion sequences—without time-consuming rendering.

Release for social media

In order to make the most of the main film on social media, three individual cutdowns were created, each with its own thematic focus. All versions were prepared in three common formats so that they could be played on all relevant social media channels in a platform-appropriate manner, thereby reaching an even larger target audience.