B.Braun financial year film 2024

Financial video

As a leading medical technology company, B. Braun is committed to protecting and improving health worldwide. This year, we were able to realise a new business video with a modern design and high-quality motion design for our long-standing customer. Animated illustrations visualise complex content. In order to reach different target groups, we adapted the video for classic applications in 16:9 format and for social media in 9:16 format.

Client
B. Braun

Project
Fiscal year film

Category
Film

Services
Concept
Copywriting
Consultancy and project management
Cut
Production
Motion and sound design
Colour grading

Strong in any format

In order to convey the message in a platform-appropriate way, we realised the video both in 16:9 format for classic applications and in 9:16 format for mobile channels. In this way, the new design adapts flexibly to different usage situations - without losing any of its expressiveness. By consistently adapting to different formats, we also increase the reach, as the video is optimally tailored to the respective platforms and thus appeals to a wider audience.

Clarity through design

The video formats were complemented by customised illustrations that convey complex content in a simple and visually appealing way. They not only support the storytelling, but also lend the design a modern and accessible visual language - consistent across all formats.

With this project, we have made a contribution to B. Braun's clear and contemporary communication. The combination of well thought-out storytelling, flexible design and illustrative imagery created a format that is convincing in terms of both content and visuals - cross-platform and sustainably effective.