[Translate to English:] Deutsche Rohstoff AG

Corporate Website

Raw materials are anything but boring. On the contrary: they are fundamentally important to meet our growing global demand for energy and metals. And the same applies to both raw materials and corporate websites: it's what you make of them that counts. That's why we have revised the corporate design for Deutsche Rohstoff AG and created a new digital presence.

Client
Deutsche Rohstoff AG

Project
Corporate Website

Category
Digital, Design

Services
Conception
Consulting
Project management
Design and layout
UX/UI, programming and technical implementation

Visit website
Deutsche Rohstoff AG

Further development of the brand image

As part of this project, we developed a new figurative mark. It is based on the company's historical logo, which we have simplified and modernized. In the redesign, we placed particular emphasis on a high recognition value of the figurative mark.

Contemporary word mark

In order to create a harmonious unity with the new figurative mark, we also revised the word mark. Our aim was to create a visual appearance that is not only aesthetically pleasing, but also conveys a clear and memorable identity. The result is a contemporary and versatile brand that combines both traditional heritage and modern design principles.

To the point: the new digital presence

We also took a close look at the content structure of the corporate website. Our main focus was on central topics such as the company profile, core business and sustainability, which we tease out on the first level. It quickly becomes clear what Deutsche Rohstoff AG is all about.

With the help of concise texts, interactive elements and appealing graphics, we have created a usability that invites visitors to explore the company's website further. The clear and consistent design runs seamlessly across all pages. This enables intuitive navigation and a quick gain of information for the user.

The result is a website that is not only visually appealing, but also convincing in terms of content.

Consistency in design and communication

The new digital presence of Deutsche Rohstoff AG manages to make the corporate identity of the company tangible at first glance. To ensure this consistent overall image of the brand across all communication channels, the new corporate design was also transferred to a variety of other media, with design elements that can be used flexibly.

To ensure consistent application of the design, we have also developed a comprehensive design guideline. It serves as a binding guideline for the application of the corporate design and thus strengthens the visual identity of the brand.